When did you discover that you wanted to be a designer?
Answer: The spark in me started when I was into my schoolings. I use to be a very good artist and later on decided to have my carrier in it. My family supported me with same and soon I got admitted into one of the top most colleges to persuade my Bachelors in Fashion technology. Start of my carrier was working as a designer for some global brands and later on I decided to have my own designs and my own Brand which was launched in 2012 by the name of Voga Ateliers.
How would you describe your designs?
Answer: I have always been attached to my culture. India being so vast has lot of cultures and each culture has its own dressing sense. My idea started from there. I started following Indian cultures with mine too. I decided to promote it globally. And with God’s grace I got success in it. My designs are always from various states of India and every work on my dresses is done by Karigars(experts) from the state design belongs to.
What are your favorite materials to work with?
Answer: Like I said, every state or culture has its own designs and dressing sense. I don’t interfere much with their culture and mostly design my dresses across the same. What I love the most is working with designs from northern part of our country as there is lot of hand work on it. Bridals are always my love and every time I start designing a dress for some bride it gives me lot of energy and boosts me to make her feel like princess.
How important is color to tour design process?
Answer: Colour is the characteristic of human visual perception described through colour categories , such as red , orange , green , blue , etc.Whether it’s the natural beauty of a blue skyline as it fades into a perfectly pink sunset or the attention-grabbing manmade colours of a red stop sign, there’s no denying that colour plays an important role in the world we live in. We are surrounded by it every moment of every day, and our lives would be so dull without it. Our subconscious mind is highly influenced by the spectrum of colours we see. As such, colour can affect us in ways that we are seemingly unaware of. That’s why it’s so crucial that brands get their colour palettes just right when it comes to brand identity and design. Using colours can change customer perception.There are few things in design that are more subjective—or more important—than the use of color. A color that can evoke one reaction in one person may evoke the opposite reaction in another, due to culture, prior association, or even just personal preference.
How did your knowledge of color theory changes the way you think of designs?
Answer: With a design colors have equal importance too. They pay a key role in every design. The time I spend on a certain design the same amount of time I spend on the color combination of the design. Colors bring life to any dress. The more time you spend on color combination the more attractive and eye catching your dress will be.
Who or what is your biggest inspiration?
Answer: Frankly speaking, my Late Grandmother was my biggest inspiration. She was a fighter. I was always very close to her and got my inspirations from her. She taught me the meaning of life which is struggle and hard work. She taught me not to look for any shortcuts. I am thankful to God that he gave me a Guru (Tutor) who always showed me the path to follow. I believed in creating my own image and where people should know me by my name or by my work. I was inspired for this by her only. My family has supported me always for the same.
What is the biggest risk you ever took with a design?
Answer: I remember doing a show where I was given very short intimation of just 7 days. I was blank with nothing coming to my mind. However, I mixed up my two previous designs and made a new dress. I was too worried as it was a new composition. But later on the same dress was awarded and I started receiving orders form export houses and buyers across the globe. The risk proved to be a great benefits.
What are you working on now?
Answer: Cant disclose much, but just for a hint I am working on designs with Natural Prints
Text: Saif Rahman Sozib