Introducing Beyonce’s new clothing line ‘Ivy Park’ – Sports clothing just got a whole lot cooler.
Beyonce has designed a new line of sports / leisure clothing inspired by her memories of running in the park with her dad. “I would wake up in the morning and my dad would come knocking on the door and tell me its time to go running” she says in the video.
Named “Ivy Park’”because of her daughter “Blue Ivy” and the real park from Beyonce’s childhood. You can see in the video the street signs showing the corner of Rio and Parkwood. “I would push myself to keep going, I would think about my dreams”
The images are powerful and sexy and the video tells the story behind the inspiration for Ivy Park.
Source: Youtube, JD Sports
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