RIMMEL LONDON LAUNCHES I WILL NOT BE DELETED GLOBAL CAMPAIGN TO STAND UP AGAINST BEAUTY CYBERBULLYING
October 23, 20180255
Thought provoking panel held in London with Rimmel Ambassadors Cara Delevingne and Rita Ora.
23rd October 2018, London: Today, global beauty company Coty, led by its cosmetics brand Rimmel London, launched its purpose led campaign I WILL NOT BE DELETEDto raise awareness of beauty cyberbullying by hosting a panel discussion on the powerful impact of beauty cyberbullying. Designed to spark a worldwide conversation around the growing problem of beauty cyberbullying, the media event featured an inspiring panel of campaign cast members, Rimmel brand ambassadors as well as senior members of the global Rimmel team at Coty, and charity partner The Cybersmile Foundation who discussed the importance and scale of the issue whilst sharing their own personal experiences.
The thought-provoking panel discussion was moderated by TV and radio presenter Gemma Cairney, who has hosted a BBC Radio 1 show on cyberbullying. She was joined by Rimmel Brand Ambassadors Cara Delevingne and Rita Ora who were vocal in their support of the campaign and passionate about celebrating self-expression and individuality in beauty.
The adverse effects of beauty cyberbullying were brought to life by three campaign cast members who have experienced online negativity first-hand but now feel empowered to express their unique looks. Cast members, Chessie King, Joanne Dion and Anthony Pius each revealed their own personal stories and struggles with beauty cyber-bullying and shared with the panel and audience how they had learned to overcome hurtful comments through self-empowerment and confidence.
The panel discussion also included Sara Wolverson, Rimmel Global Marketing Vice President at Coty who outlined the brand’s stand against beauty cyberbullying with its latest campaign I WILL NOT BE DELETED. She also reiterated Rimmel’s clear purpose which is about championing self-expression in beauty. Rimmel has always been against narrow definitions of beauty and people being judged because of the way they look. The brand wants to inspire people to experiment and express their authentic selves with make-up. It wants to contribute solutions that can positively impact prejudice and discrimination that stand in the way of self-expression and to raise awareness to affect positive changes in behaviour. This is what has led Rimmel to take a stand and create this new campaign. Also attending was Dan Raisbeck, co-founder of The Cybersmile Foundation, a multi award-winning non-profit organisation committed to tackling all forms of digital abuse and cyberbullying. Rimmel is partnering with the Foundation in a long term partnership to work together for a more inclusive internet.
The Rimmel event was held in the glamorous Rumpus Room rooftop bar at the Mondrian Hotel in London’s Southbank.
About Coty Inc
Coty is one of the world’s largest beauty companies with over $9 billion in revenue and an iconic portfolio of brands. As the global leader in fragrance, a strong number two in professional salon hair color & styling, and number three in color cosmetics, Coty operates three divisions: Consumer Beauty, which is focused on mass color cosmetics, mass retail hair coloring and styling products, body care and mass fragrances with brands such as COVERGIRL, Max Factor, Sally Hansen and Rimmel; Luxury, which is focused on prestige fragrances and skincare with brands such as Calvin Klein, Burberry, Marc Jacobs, Hugo Boss, Gucci and philosophy; and Professional Beauty, which is focused on servicing salon owners and professionals in both hair and nail, with brands such as Wella Professionals, Sebastian Professional, OPI and ghd. Coty has approximately 20,000 colleagues globally and its products are sold in over 150 countries.
Coty’s purpose is to celebrate and liberate the diversity of consumers’ beauty. Driven by this purpose and the passion of its employees, Coty created We Stand For You, a program with an ambition to tackle the prejudice and discrimination that stands in the way of self-expression – based on gender, sexual orientation, disability and ethnicity. As part of this, it partnered with the disruptive international advocacy group, Global Citizen, to build the first-of-its-kind employee social action platform. Powered by Global Citizen’s innovative technology, the We Stand For You platform is a tool for employees to put pressure on world leaders to increase funding and change discriminatory laws and policies that don’t deliver for all. In doing so, it harnesses the power of Coty’s collective voice, enabling employees to become advocates for social change and part of a movement that drives impact at scale. So far, Coty employees around the world have taken over 8,000 actions to tackle prejudice and discrimination.
For additional information about Coty Inc., please visitwww.coty.com.
Established in 1834, Rimmel has been rolling with the changes ever since – and instrumental in making many of them. Unveiling cosmetics that enable women and men to live out their best looks and enjoy make-up for what it is: a form of self-expression, that can be freeing, functional and fun, in 2018 we’re making one of our most important statements yet, as we announce a bold new campaign to help put an end to beauty cyberbullying.
Rimmel partnered with charity The Cybersmille Foundation – a multi-award winning anti-cyberbullying non-profit organisation that is committed to tackling all forms of digital abuse to promote a most positive digital community.