He is one of the most famous Czechs, together with Karel Gott they even get called the Czech Gods and now hockey player Jaromir Jagr, who is perceived very positively here and in the Slovak Republic is becoming the “jewel” in the Czechoslovak campaign for Aurum Jewellery.
Thanks to an original connection Jaromir Jagr and the company Aurum Jewelry was created with photos for the new campaign humorous slogan: “Our jewel”. Jagr looks so sexy in the photographs,that he recommeds to female drivers to pay extra attention when driving around a glowing billboards that will decorate the Czechoslovak roads since May. What feeling is it for Jaromir that he is perceived by the Czechs and Slovaks as a jewel?
“Everything has its pros and cons it depends on the situation. The popularity and the fact that you are a jewel for the nation and is such a bonus. Awards were doing something that people cherish. If I did not hate it so I should not liked my work. It is connected with the fact that you people respect and look up to you. Babies treat you as an example, you have a responsibility and you have to act accordingly.”
As already announced by the media, Jaromir America Did a series of photographs full of sex appeal, the campaign for the Czechoslovak largest network of stores jewelry and watches Jewellery Aurum.
Source: Youtube, Klenoty Aurum CZ
Profile photo: Klenoty Aurum
Translation: Suzannah Gearing (City of Hangouts)